How to Brand Private Label Cosmetics: Labels vs. UV Labels vs. Hot Stamping
You're starting a line, and you want it to look like your brand. When it comes to branding private label cosmetics, there are three main options: labels, UV or vinyl labels, and deco (printing directly on the package). Here's how they compare.
1. Labels
Labels get a bad rap, but done well, they look really nice. Some of the most iconic products in beauty use a simple clear wraparound label. A full-color wraparound label can completely transform a stock amber dropper bottle or jar.
- Best for: bottles, jars, droppers, tubes, and anything with room for a wraparound
- Minimum at Lady Burd: 50 pieces per SKU, our lowest MOQ
We print labels in-house in our label room, and they're applied in our packing area.
2. UV or vinyl labels
These are still labels, but they're more dimensional. They're slightly raised, with a cut-out look that isn't full coverage, so you can see the product through the packaging between the lines of the design.
- Best for: when you want the product to show through, or small or oddly shaped packaging where an opaque label wouldn't look right
3. Deco: hot stamping, silkscreen, and pad printing
Deco goes by a bunch of names, but it all means printing directly on the package. There's no sticker and nothing to peel off. It doesn't rub off, and it's printed right on the component, like the silkscreened logo on our lip butter tubes.
- Best for: the most premium, finished look
- Minimum at Lady Burd: 500 pieces per SKU
In my opinion, deco looks the best, but it also has the highest minimum.
Quick comparison
- Lowest minimum: labels (50 per SKU)
- See-through look: UV or vinyl labels
- Most premium: deco (500 per SKU)
Beyond the product
Branding doesn't stop at the component. We can also help with cartons, boxes, bubble bags, and more. Let us know what kind of branding help you need, and book a free consultation to get started.