Your Signature Line. Your Name on the Bottle.
Create your own makeup line backed by 50 years of formulation expertise. No massive minimums. No compromise on quality. Just your vision, professionally manufactured.
What's standing between you and your brand
The problem
You see the perfect color in your mind: a neutral with warmth, a red that photographs true. But mass-market brands stock the same shades everyone else uses. Your artistry deserves colors that don't exist on anyone else's shelf.
How Lady Burd solves it
Bring a swatch, a photo, or just a description. Through our custom formulation service, our chemists develop custom shades to match, and you refine them with samples until they're exactly the color you had in mind: made for your line, not a mass-market shelf. Color matching includes lab fees and custom formulation minimums, so ask your sales rep for details. Want to launch faster? Browse our library of ready-to-go shades for private label.
The problem
Clients ask for "the lipstick you used last week" and you say "It's MAC." Your artistry drives their purchase, but someone else's brand gets the credit. Your business stays small because you're pointing to someone else's bottle.
How Lady Burd solves it
Put your name on the bottle. When a client asks for the lipstick you used last week, you hand them yours, and every sale and reorder builds your brand instead of someone else's.
The problem
You called a lab once. They wanted tens of thousands of dollars, thousands of units, and months of waiting before you'd see a single product. That money is your rent, your equipment, your family's stability. The economics killed the dream before you could start.
How Lady Burd solves it
Start with 50 units per shade with custom labels and no minimum dollar amount. Stock items as is have a $150 order total. A small lip collection can cost under $500, and private label ships in 3-6 weeks. Prove it sells, then reorder.
From idea to kit-ready in 4 steps.
Book a Discovery Call
Connect with a dedicated rep, get your account set up, and start exploring.
Browse & Sample
Explore our formula library and order samples before you commit.
Brand It
Add your logo and choose your packaging. We handle artwork and labels together with you.
We Manufacture & You Grow
We produce everything in our FDA-registered NY facility and ship it ready to sell. Reorder anytime.
Products that fit your toolkit
CURATED FOR MAKEUP ARTISTS
FAQs
How much does it cost to start?
Private label starts at 50 units per shade. A small lip collection can cost under $500. For custom formulation pricing, contact your sales representative. We show exact numbers before you commit.
What's the minimum order?
Private label orders with custom labels have a minimum of 50 units per SKU. Ordering stock products as is, with no custom labels or branding? Your order total just needs to reach $150. For custom formulation minimums, contact your sales representative.
How long does it take?
Private label orders take 3-6 weeks to ship.
Do I need to worry about FDA compliance?
You don't need to worry about FDA compliance on the manufacturing side. All of our products are made in our FDA-registered facility, and all formulas are made to FDA standards.
Can I change the formulation later?
You're never locked into the products you choose. If you'd like to make changes to a formula, ask your sales rep about our custom formulation services.
Can I add products later?
Anytime! Choose from 300+ formulas on our Products tab. No contracts, no penalties.
Your Clients Are Waiting for the Brand Only You Can Make.
Book a 30-minute call with our team. We'll tell you exactly what it costs, how long it takes, and whether it makes sense for your business right now.