Stop Selling Other People's Products. Start Selling Yours.
Exclusive house brands for independent retail boutiques. Products your competitors can't carry. Margins they can't match. Your shelf, your story, your customers.
What's standing between you and your brand
The problem
Every product on your shelf can be bought online for less. You're competing on curation and ambiance, not on exclusive products. Your retail advantage is shrinking every year.
How Lady Burd solves it
Sell products customers can't find anywhere else: a house brand under your store's name, with custom labels, packaging and inserts that feel like your boutique.
The problem
Wholesale from distributors means 35-45% margins at best. After rent, staff, and overhead, you're working hard for very little. A house brand changes the math entirely.
How Lady Burd solves it
You buy at 30-40% of retail price for 60-70% gross margins, compared to 35-45% on distributor brands. Start with 50 units per SKU and reorder as you sell.
The problem
That's what every boutique owner wants to hear. Customers who say this come back. Customers who buy commodity brands browse and leave. Exclusivity drives loyalty.
How Lady Burd solves it
With your own line, it's true. Exclusive products bring customers back, and we support your team with product education. Samples are available for purchase.
From concept to shelf in 4 steps.
Book a Discovery Call
Connect with a dedicated rep, get your account set up, and start exploring.
Browse & Sample
Explore our formula library and order samples before you commit.
Brand It
Add your logo and choose your packaging. We handle artwork and labels together with you.
We Manufacture & You Grow
We produce everything in our FDA-registered NY facility and ship it ready to sell. Reorder anytime.
Shelf-ready products only you carry
CURATED FOR RETAIL BOUTIQUES
FAQs
What margins should I expect?
60-70% gross margin is standard. You buy at 30-40% of retail price. Compare that to 35-45% margins on distributor brands.
How much inventory do I need?
Start with 50 units per SKU. That's a few weeks of retail sales for a moderately popular product. Reorder as you sell.
Can I put my store branding on the packaging?
Absolutely. Custom labels, branded packaging, inserts with your story. This is your private label. It should feel like your brand.
What if a product doesn't sell?
Reorder something different. Try a new shade, category, or product entirely. Your shelf space is too valuable for slow movers.
Do you help with merchandising?
Samples are available for purchase for staff training and display. You know your space best, and we're happy to support you with product education.
Your Shelves. Your Brand. Your Margins.
Private label for independent retailers. Wholesale-ready. Retail-ready. Your-brand-ready.