Three generations. One mission. Your brand.

Lady Burd has been manufacturing beauty products in New York since 1972. We're not a startup. We're not a platform. We're the people who actually make your products.

  • 1972

    YEAR FOUNDED

  • 33K+

    CLIENTS SERVED

  • 300+

    FORMULATIONS

  • 50

    UNIT MINIMUM

  • 1

    FACILITY. ZERO MIDDLEMEN.

Our History

50+ years of making beauty brands possible.

  1. 1972

    Foundations of Quality

    Roberta Burd established Lady Burd, planting the company's roots with its very first location on Cross Bay Blvd. in Queens. This initial milestone marked the beginning of a legacy built on private-label expertise, dedication, and hands-on manufacturing.

  2. 1982

    Room to Grow

    Driven by increasing demand and a expanding client base, Lady Burd successfully outgrew its original Queens location, up-sizing into a larger, fully equipped facility in Roslyn, New York, to support its next phase of growth.

  3. 1993

    Establishing the Modern Headquarters

    Marking another major chapter in the company's expansion, Lady Burd transitioned into its current state-of-the-art location and headquarters in Farmingdale, NY, solidifying its operational hub for decades of continued beauty manufacturing excellence.

  4. 2023

    Lady Burd 3.0

    Lady Burd entered a new era as Samantha Burd, grand-daughter of founder Roberta Burd, stepped in as owner, becoming a third-generation woman to lead the company. Continuing her grandmother’s legacy, she has honored the brand’s heritage while bringing a fresh, modern perspective. Under her leadership, Lady Burd is evolving with a focus on innovation, elevated branding, and meeting the needs of today’s beauty market.

The Lab

The Masters Behind Your Formulations

Behind every successful formulation at Lady Burd is a powerhouse of industry veterans. Our seasoned lab and development team brings together over a century of collective expertise, with master formulators and chemists hailing from premier beauty and skincare houses, including Estée Lauder and Clinique. This deep reservoir of technical knowledge allows us to bridge the gap between legacy formulation standards and cutting-edge cosmetic innovation for our private-label partners.

  • Accessibility over gatekeeping

    Low MOQs aren't a charity. They're a business decision. The best brands often start small. We want to be there for that first order.

  • Transparency over sales pitches

    We'll tell you what things cost. We'll tell you how long they take. We'd rather earn trust than close a sale.

  • Partnership over transactions

    Your reorder is more valuable to us than your first order. We're building long-term relationships, not running a one-time shop.

  • Quality over shortcuts

    We manage our own manufacturing to maintain total control. We test, refine, and inspect every batch to ensure it meets our strict standards before it ever ships.