How to Refresh a Best-Selling Beauty Product Without Reformulating

Having a SKU that's sold well for years is a great problem to have. But there are only so many ways to market the same product, and you don't want to reformulate. Why fix what isn't broken? Here are a few ways to breathe new life into a bestseller.

1. Bundle it

Pair your bestseller with newer SKUs you want to pick up steam. Make it a good deal, so customers are willing to try something new.

2. Do a limited-edition label

Especially for the holidays. If your packaging is a dropper or bottle that fits a wraparound, a limited-edition label is a fun, inexpensive refresh. Custom labels at Lady Burd start at just 50 pieces per SKU.

3. Launch new shades or scents

Some of the most successful brands keep a hero product fresh by constantly releasing new shades and limited fragrances, like a holiday scent.

4. Try collector's-item packaging

For skincare, where new shades or scents don't make sense, unique limited-edition packaging can turn a staple into a collector's item.

5. Collaborate with an influencer

A collab can bring new attention to a tried-and-true SKU. Seeing someone else use it, or seeing it in a new context, makes it feel fresh. It doesn't have to be groundbreaking: it's already a proven seller, and the collab gets it more publicity. Bonus: if your product has always been marketed to one demographic, a creator from a different audience can introduce it to a whole new set of customers.

6. Release minis

Launch a travel or trial size. People love small things, from keychain minis to gift sets. And yes, there's always the advent calendar.

Ready to refresh your line? Book a free consultation with our team.