Why Beauty Service Businesses Should Sell Their Own Products

If you own a service-based beauty business, you should have a product to sell alongside your services. It's something I'm very passionate about. When you only make money while you're performing a service, your income has a ceiling. A product line changes that.

Why products make sense for service businesses

• Clients already want what you use. When a client says "Oh my god, I love this, where can I get one?", that's a sale.
• You can sell beyond your zip code. People who follow your work online but live too far to book can still buy your products from your Shopify store.
• It's your beauty business card. Put your name, Instagram, booking info, or a QR code right on the label. Your client and anyone who borrows the product always know where to find you.
• Make money while you sleep. More income streams mean more support for your business, your family, and yourself.

Product ideas by business type

Brow studios: brow serum, brow pencils, brow powder, and brow pomade, the same products you use on clients.

Tanning studios: prep and aftercare. Sell exfoliants and tan-safe body wash so clients arrive prepped and your tan turns out better, plus moisturizers to make it last. It improves your results and it's an easy upsell.

Bridal makeup artists: so many brides love their wedding lip, and then have nothing to touch it up with all night. Sell, or gift, the exact lip combo. They'll come back to repurchase.

Injectors and med spas: we've been making lip products with arnica, which is commonly used for post-injection bruising. Send clients home with one, put your info on the tube, and they'll never forget who did their injections. Great for referrals and rebooking.

Estheticians and salons: the cleansers, serums, and treatments you use in the treatment room, branded as your own.

How to get started

With private label, you can launch your own branded products from 50 pieces per SKU, using formulas that are already developed and tested. See who we serve, browse our stock formulas, or book a free consultation.